First Day Nursery

First Day Nursery, a group of nurseries across London, approached us to create a website that reflected their nurturing ethos and the Curiosity Approach to early years education. Their previous site didn’t capture the warmth, creativity, or individuality that define their settings, so our goal was to design a digital presence that felt both welcoming and credible for parents.

We developed a soft, nature-inspired design system built around calm colours, tactile textures, and imagery of real learning environments. The layout was designed for clarity and ease of navigation, helping parents quickly find essential information while getting an authentic sense of each nursery’s atmosphere. A custom CMS allows staff to update each aspect of their site effortlessly.